Sahara Hotel Casino and Vegas Vets

Get a Piece of the High Life:

Las Vegas, NV (Octo­ber 29, 2010) In honor of the Sahara’s out­stand­ing par­tic­i­pa­tion in the Miller High Life Mil­i­tary Pro­gram, a cel­e­bra­tion hosted by the High Life deliv­ery guy, Windell, was held on  Thurs­day Octo­ber 28, 2010  at the NASCAR Café. The event fea­tured a per­for­mance by the Sexy cast of Striptease The Show and the tal­ented per­form­ers of Recy­cled Percussion. An over­whelm­ing 305,000 caps and tabs were col­lected in just three months, with a total weight of 1,480 pounds, as part of “Miller High Life’s Mil­i­tary Pro­gram” – a part­ner­ship ben­e­fit­ing the Iraq and Afghanistan Vet­er­ans of Amer­ica (IAVA) with up to $1 mil­lion in cash.  The Sahara was the largest sin­gle con­trib­u­tor of caps and can tabs in the United States.

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Media con­tact information:

Bon­nie Abramson

BRAIN­trust Mar­ket­ing + Communications

702.862.4242 bonnie@braintrustlv.com