Las Vegas, Nevada (January 12, 2010) – The year 2010 marks a new decade and a new look to the Minus 5 Ice Lounge, the first permanent ice bar in the United States. The renovations include a complete transformation of the entire ice lounge including new walls, lighting effects, statuary and floor plan to the 2,000 sq. ft. arctic experience.
To celebrate the newly remodeled ice lounge, Minus 5 is offering a free Minus 5 hat upon entry before 6 p.m. to all of its V Ice P members during the month of January. To become a V Ice P, patrons can sign up at www.minus5experience.com to receive “cool” prizes and Minus 5 updates for free.
The renovations to the one-year old venue included a complete makeover of the space with 19 tons of fresh, Canadian ice. While keeping its signature statue of “Elvis on Ice,” all of the other statuary has been replaced, and the ice lounge now features fresh ice sculptures including an “ice showgirl.” In addition, Minus 5 upgraded its lighting effects with a $40,000 lighting scheme that now includes laser lighting, giving the inside a fun new vibe with a state-of-the-art light show.
“We replace our sculptures every two to three weeks, and redesigning the year-old interior sculptures has really created a new atmosphere,” said Craig Ling, founder of the Minus 5 Experience. “While it is still the same ‘cool’ experience, and the concept has not changed, returning guests will have a brand new experience when they enter our remodeled ice wonderland.”
The Las Vegas location is the first of many U.S. based Minus 5 ice lounges. General public admission into the ice lounge is $25 and includes a cocktail. Reservations for group and corporate arrangements can be made by calling 702.740.5800 or emailing lasvegas@minus5experience.com. For more information, www.minus5experience.com.
About Minus 5 Ice Lounge
As the first permanent ice lounge in the United States, the Minus 5 Experience is a bar and lounge unlike any other. The entire 2,000 sq. ft. ice lounge is skillfully crafted out of ice and offers cool martinis and cocktails that can be sipped from frozen ice glasses. Patrons are kept warm with parkas, mittens and booties while in the lounge, which is kept at a cool minus 5 degrees Celsius, or 23 degrees Fahrenheit. General public admission into the ice lounge is $25 and includes a cocktail. Reservations for group and corporate arrangements can be made by calling 702.740.5800; or lasvegas@minus5experience.com. For more information, please visit www.minus5experience.com.
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For press information, contact:
Kurt Ouchida, 702.300.5756, kurt@braintrustlv.com
Bri Ulivarri, 702.275.4003, bri@braintrustlv.com
BRAINtrust Marketing + Communications
